AI & Transparency Policy

Use of Artificial Intelligence

We may use artificial intelligence (AI) tools to support the creation, editing, and optimisation of certain content on this website. All AI-assisted content is subject to human review and approval to ensure accuracy, quality, fairness, and alignment with our brand standards. AI tools are used to assist—not replace—human judgment, and we do not publish AI-generated content without appropriate oversight.

Where AI tools are used, they are applied in accordance with applicable data protection, privacy, and consumer protection laws (including in the UK, the EU, and the United States). We do not use AI systems to process personal data beyond what is permitted under our Privacy Policy, and any use of AI systems that involves personal data is governed by that policy. We maintain reasonable safeguards to protect against unlawful bias and to support responsible, transparent use of AI technology.

Where required under applicable law (including emerging state or national AI disclosure requirements), we will provide clear notice that AI has been used in the creation of specific content.

AI Interaction Notice

Certain features of this website (such as chat tools, automated responses, or content recommendations) may be supported by AI systems. When you interact with these features, your inputs may be processed by AI technology to provide the requested service.

We do not use AI interactions to make solely automated decisions that produce legal or similarly significant effects about you. All AI-supported interactions are subject to appropriate safeguards and, where relevant, human oversight. For further information on how your data is handled, please refer to our Privacy Policy.